Pantone Unveils New Color Specification System
The Goe System offers an expanded palette, while simplifying color selection and enhancing printed color consistency.
If there’s a single item that you can count on finding within reach of any graphic designer, it’s one of the many color matching guides that Pantone has been providing well before the digital era. At the center of a broad product offering, PANTONE FORMULA GUIDES have long provided a consistent method for selecting, matching and specifying the 1,114 solid PANTONE MATCHING SYSTEM colors on coated, uncoated and matte stocks.
The Goe System provides a dramatically new approach for designers, by including 2,058 new colors arranged in chromatic order for easier selection and specification. The colors are based on a smaller set of 10 PANTONE Mixing Bases, plus PANTONE Clear, which are said to be globally available. The inks are compatible with aqueous and UV coatings, and have been designed for printing uniform ink film thicknesses, resulting in equal drying times and more control when matching color on press.
Users choose colors with the PANTONE GoeGuide, which displays seven colors per page in fan-guide format, employing a new naming system that’s designed to prevent confusion with the PANTONE MATCHING SYSTEM. A two-volume set of adhesive-backed color chips, dubbed PANTONE GoeSticks, allows designers to peel off a chip and place it as desired, easing the creation, sharing and saving of color palettes. Also provided is myPANTONE Palettes, an application for selecting and working with colors, which is said to integrate into any application that supports system-level color pickers.
Color specification systems rely for their success on comprehensive adoption by industry hardware and software suppliers. So far support has been announced by such firms as Xerox Corporation, Hewlett-Packard, Electronics for Imaging, Heidelberg, Corel and notably, Quark, which will make the system available within XPress via a download in the Quark resource center in October, 2007.
The complete PANTONE Goe System, for Windows and Macintosh, will be available October 1, 2007, for $499 on the Pantone site.*
* from Graphics.com